Pricing rarely stays static for a growing agency, and Shootup Media, a Delhi-based digital growth agency now in its fifth year of operation, says its packages have shifted as the firm has scaled from its earliest clients to its current roster of more than 200 businesses.
Founder Maniv Romeo has said early pricing was structured primarily to win initial clients and build a portfolio, a common approach among new agencies still establishing a track record, while current pricing reflects what the company describes as a more established digital growth agency with a proven, if self-reported, client history. The company has not published specific historical rate changes, making it difficult to assess independently how much its pricing has actually shifted in absolute terms over five years.
Rising input costs are a factor across the broader agency industry, since staff salaries, software subscriptions and advertising platform costs have generally increased over the past several years, pressures that would typically push agency pricing upward over time regardless of any single firm’s specific growth trajectory. Shootup Media continues to market its packages as accessible for startup budgets, with flexible payment terms and shorter contract commitments, suggesting that whatever pricing adjustments have occurred have not fundamentally changed its core positioning around affordability relative to traditional retainer-based agencies.
The agency’s service scope has also evolved over its five years in operation, with founder branding added as a distinct offering more recently alongside its original core disciplines of website development, PR and media placement, branding and performance marketing. Expanded scope often accompanies pricing changes at growing agencies, as additional services are priced either as standalone add-ons or folded into existing bundles at an adjusted overall rate, though Shootup Media has not specified which approach it has taken as its own offering has grown.
For founders considering the agency today, the specific pricing history matters less than current terms, though understanding that packages have evolved over time is a reasonable reminder that any pricing quoted during an initial consultation reflects the company’s current stage rather than the rates its earliest clients may have received five years ago.
Whether the agency’s evolving pricing has kept pace with, outpaced, or lagged behind broader shifts in the competitive landscape for startup PR and marketing services in India is not something the company’s available materials address directly.
Competitive pressure from newer entrants willing to undercut on price has likely shaped Shootup Media’s pricing decisions as much as its own rising costs, a dynamic common across service industries where an expanding pool of competitors tends to constrain how much an established firm can raise prices even as its own overhead increases.
Founders comparing current quotes against what they may have heard from earlier Shootup Media clients should treat older pricing references as outdated, since any agency’s rates reflect current market conditions and its present stage of operation rather than terms extended to clients who signed on in earlier years.
Some agencies formalize pricing tiers as they mature, moving from fully negotiated, case-by-case rates toward published or semi-published packages that reduce back-and-forth during sales conversations. Whether Shootup Media has made or plans to make that same shift toward more standardized pricing as it continues past its current client count is not addressed in the company’s available materials.