
Toxic’s Rs 82 crore opening despite bad reviews is a lesson in pre-sold demand
Yash's Toxic posting a massive opening day despite scathing reviews shows how far star power and pre-release marketing…
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Entertainment industry news, media, and creator economy stories.

Yash's Toxic posting a massive opening day despite scathing reviews shows how far star power and pre-release marketing…

Moving a film to streaming just six weeks after a modest theatrical run shows how quickly content businesses…

Shivangi Joshi's plain, unambiguous Instagram denial of a viral fake video is a reminder that in a misinformation…

T-Series betting on a Khosla Ka Ghosla sequel two decades after the original is a reminder that a…

Awarapan 2's 43.5% single-day jump on its second Saturday, after a slow midweek, is a useful demand-curve pattern…

Govinda's Rs 100-crore legal notice over AI-generated deepfakes is an early example of a legal strategy public figures…

Yash's Toxic sold Rs 35 crore worth of tickets before a single paying audience saw the film —…

Zombie Reddy 2's announcement was deliberately timed to Teja Sajja's birthday — a reminder that pairing a product…

Yash's Toxic was shot simultaneously in English and Kannada rather than dubbed later, a production choice that mirrors…

Finding modeling talent across a country as large and geographically varied as India requires more than a single…