NOCD is a beverage brand operated by Jouleshealth, a Bengaluru business established in 2018. The brand name refers to “No Carbs Drink,” and the company markets the product as a sugar-free energy beverage containing ingredients including vitamins and branched-chain amino acids. Product and wellness statements on its website are company marketing claims, not independent medical findings.

The business appeared on Shark Tank India Season 1 seeking ₹50 lakh for 2% equity. The pitch concluded with Vineeta Singh offering ₹20 lakh for 15% equity together with ₹30 lakh as debt. The structure gave the company the requested ₹50 lakh total, but only part of it was equity investment.

Jouleshealth’s current websites continue to list NOCD among the company’s products. The broader portfolio also includes other drinks and food products, indicating that the operating business expanded beyond a single energy-drink line after its television appearance.

A 2024 post-show profile reported that NOCD had reached monthly revenue of approximately ₹1.8 crore and monthly profit of about ₹16 lakh. Those figures come from a secondary update rather than audited financial statements, so they should be treated as reported company performance rather than independently verified accounts.

The available public record does not establish a current valuation or disclose whether every condition of the televised financing was ultimately completed after due diligence. It does, however, show an ongoing product presence under Jouleshealth and a much larger reported monthly sales level than the early-stage business presented on television.

The technically supportable before-and-now comparison is that NOCD moved from a young beverage brand seeking ₹50 lakh to a continuing Jouleshealth product with reported monthly revenue of ₹1.8 crore. As of August 25, 2026, the official product pages remain accessible, but no newer audited revenue figure has been located to replace the reported 2024 update.

Sources: NOCD official product page; Jouleshealth company website; NOCD post-show update; Shark Tank India Season 1 pitch table.