Aishwarya Biswas founded Auli Lifestyle as a Kolkata skincare brand drawing on Ayurvedic ingredients and modern consumer-product formats. Its catalogue has included oils, moisturisers, serums and masks sold through direct online channels.
Biswas appeared on Shark Tank India Season 1 asking for ₹75 lakh for 4% equity. Namita Thapar agreed to invest ₹75 lakh for 15%, providing the requested amount at a lower valuation than the founder initially proposed.
At the time surrounding the pitch, coverage placed annual revenue around ₹2.5 crore. The company continued selling skincare online after the broadcast and expanded its customer visibility through the programme.
A later ecommerce-industry report says Auli’s monthly sales increased from approximately ₹10–12 lakh before the investment to ₹30–37 lakh after Shark Tank. Those numbers are reported business figures rather than published audited monthly statements.
The company’s product descriptions make cosmetic and wellness claims associated with formulations and ingredients. This article does not treat those claims as clinical evidence, and consumers should distinguish cosmetics from approved medical treatment.
The supported growth comparison is a rise in reported monthly sales following the ₹75 lakh investment, alongside continued online operation. As of August 25, 2026, Auli Lifestyle remains an active skincare brand, while a newer audited annual revenue figure was not located to replace the reported ₹30–37 lakh monthly range.
Monthly sales ranges can fluctuate with promotions and seasonality and should not be multiplied by 12 to claim annual revenue without confirmation. The range cited here is therefore presented exactly as reported. It establishes a post-show increase from the earlier monthly level but does not independently prove annual profit, cash flow or the current valuation of the company.
The current product site confirms continued trading but does not publish a newer audited revenue statement.
Sources: Auli Lifestyle official website; Auli pitch profile; post-show sales report; Shark Tank India Season 1 pitch table.