Heart Up My Sleeves started as Riya Khattar’s attempt to make outfits more adaptable through detachable statement sleeves. Pitch-era accounts say she began with ₹10,000 and built the business through a direct-to-consumer website and social media. At the time of filming, the company reported approximately ₹11.5 lakh in sales over nine months and relied on a small Delhi production setup.
Khattar entered Shark Tank India Season 1 seeking ₹25 lakh for 10% equity. The programme’s pitch table records a final on-air agreement of ₹25 lakh for 30% equity with Anupam Mittal and Vineeta Singh. The agreement implied an on-air post-money value of about ₹83.3 lakh. Public sources reviewed for this article do not establish the investors’ present holdings, so the televised deal is not used as a current valuation.
The brand’s product proposition extended the life and styling options of existing clothes by allowing customers to add sleeves without replacing an entire outfit. Its catalogue later broadened into cuffs, tops and related fashion accessories. The official website remains online in 2026 and continues to display detachable-sleeve products and other apparel, showing that the brand has retained its original identity rather than abandoning the category.
The company also formalised its structure after the television appearance. Heart Up My Sleeves Private Limited was incorporated on February 17, 2022. A registry-derived profile lists Riya Khattar and Chandani Khattar as current directors, identifies the company as an active South Delhi e-commerce business and records financial statements through March 2025.
The latest available filing-based snapshot presents a more measured picture than promotional growth accounts. The profile reports FY2025 revenue of ₹23.4 lakh, a decline of 43% from the preceding year. This indicates continued commercial activity but a contraction in reported revenue. Profit, EBITDA, order volume and current investor ownership were not available in the reviewed public record and are therefore not inferred.
Heart Up My Sleeves’ journey combines early product-market attention with the volatility of a small fashion business. It moved from a ₹10,000 founder experiment to a televised investment agreement and an incorporated e-commerce company, but its latest reported revenue is lower year over year. As of August 24, 2026, the website and corporate record indicate that the business remains active, while the FY2025 decline is the clearest available measure of its current financial direction.
Sources: Heart Up My Sleeves official website; Shark Tank India Season 1 pitch table; Pitch-era operating details; Heart Up My Sleeves company profile.