Entertainment - The Rising Founder

Zombie Reddy 2’s birthday-timed launch is a lesson in low-cost marketing

Zombie Reddy 2's announcement was deliberately timed to Teja Sajja's birthday — a reminder that pairing a product…

Yash's Toxic was shot simultaneously in English and Kannada rather than dubbed later, a production choice that mirrors…

Finding modeling talent across a country as large and geographically varied as India requires more than a single…

Spider-Man: Brand New Day's unusual Day 3 growth to Rs 176.70 crore net in India points to shifting…

The Odyssey's Rs 138 crore India net collection, which surpasses Oppenheimer, highlights how premium ticket pricing and format…

Spider-Man: Brand New Day has generated Rs 109.95 crore net in India in two days, underlining the commercial…

Spider-Man: Brand New Day's decision to release in India a day ahead of the rest of the world…

Sanjay Leela Bhansali's unconventional immersive launch plan for Love & War offers a marketing case study in breaking…

Alia Bhatt's Assam flood relief appeal highlights how celebrity social media platforms are increasingly used to mobilise disaster…

Suneil Anand, who ran Navketan Films after his father Dev Anand, has died at 70 in London after…