HooVu Fresh opened Shark Tank India Season 2 with a business built around fresh flowers used for puja and religious offerings. Bengaluru-based sisters Yeshoda and Rhea Karuturi presented a supply-chain model intended to increase the usable life of flowers while giving consumers a packaged alternative to loose products.
The founders asked for ₹80 lakh for 1% equity, implying an ₹80 crore valuation at the opening of the televised negotiation. Aman Gupta and Peyush Bansal offered ₹1 crore for 2% equity, and the founders accepted. The broadcast terms implied a ₹50 crore valuation, although an on-air agreement does not by itself confirm the final post-diligence shareholding.
During the pitch, the company described sourcing and processing flowers for distribution through modern retail and online channels. The business also presented garlands and related puja products. These activities addressed a category where shelf life, handling, sourcing consistency and delivery timing are important operational factors.
HooVu Fresh’s official online store remains active and lists flowers, garlands, leaves and other puja products. The company also maintains listings through commerce channels. This confirms that the brand continued operating after the programme, but online availability alone does not disclose audited sales, profit or current market share.
Published post-show profiles have cited FY2023 revenue in the range of ₹7 crore to ₹8 crore. That figure is treated as a reported estimate because the company has not placed a current audited income statement on its consumer website. Unsupported claims about later order counts or valuation are therefore not used as present facts.
The before-and-after record shows a transition from a growing packaged-flower startup seeking ₹80 lakh to a nationally visible consumer brand that secured a larger televised offer and continued selling through organised channels. The available record does not establish whether every element of the on-air investment was completed after due diligence.
HooVu Fresh’s continuing catalogue demonstrates product and distribution continuity. It does not, however, establish profitability, the number of active farmers, monthly orders or current revenue. Those measures require dated company disclosures or statutory accounts.
As of August 25, 2026, the technically supportable conclusion is that HooVu Fresh remains commercially active after its ₹1 crore televised deal. Its precise current revenue, profit and ownership position remain undisclosed in the public sources reviewed.
Sources: HooVu Fresh official website; Season 2 pitch record; Hoovu Fresh pitch profile.